Search engine optimization refers to the optimization of the quality and the quantity of the website traffic. If you want to get digitally stronger then he/she need to do SEARCH ENGINE OPTIMIZATION.
With the help of Search Engine optimization, you can increase the ranking of your website on GOOGLE.
For example- When we search on google some websites are on top and some are at the end that depends on the SEO (search engine optimization)
TYPES OF SEO
- ON-PAGE SEO – In this type of Search engine optimization, the content of the website is being optimized. We use several keywords, images, headers, meta titles, meta descriptions while writing the content. So, with the help of all these, we optimize the website. *METADATA TELLS GOOGLE ABOUT THE CONTENT.
- OFF-PAGE SEO – In this type of search engine optimization the name itself indicates that it does not happens on the website. It’s all about building goodwill for your organization that will lead to bringing more audiences to your website, more audiences lead to sales, and then automatically website is going to rank on the GOOGLE.
- TECHNICAL SEO – To be a part of this SEO you first need to learn about SEO from the expertise as some algorithms make SEO more complex.
- LOCAL SEO – In this particular type of SEO, it focuses on the specific area not on the national area. It is all about promoting your products and services, or we can say that increasing your online presence.