Facebook ads are those ads that are being seen on Facebook. Not only that Facebook is also generating about $60 billion from this Facebook advertisement.
More than half of the world’s population is on Facebook, so it is a great opportunity to find your targeted audiences.
Nowadays Facebook ads are more in demand as you can easily customize your target audience.
A business may create a campaign when they want to promote, and they want to people visit more on the website.
When they will make a campaign then they have to customize based on demographic, age, weather condition (in case of clothing), culture, and many other things, and then Facebook will help them in reaching out to these people.
Following points, you must keep in mind while starting your Facebook campaign-
- Advertising policies – Facebook keep on changing their policies from time to time. So sometimes it may happen your campaign got rejected. So read those policies carefully.
- Advertising objective – if you are promoting something fake or invalid then in that case also your ads can be disabled.
- Choose your ad format – There should proper formatting of content like image and text.
- Choose your audiences – We call this targeting, you must choose our audiences according to your requirement.